'Sex is an essential part of our wellness': Christina Aguilera models plunging dress as she launches sexual wellness brand that offers 'intimacy products'
Christina Aguilera has a new job.
The 42-year-old singer has been named the Co-Founder and Chief Brand Advisor for Playground.
Aguilera will be working to 'shed the stigma and improve sexual wellness for all through ground-breaking intimacy products,' a press release stated on Tuesday.
The Genie In A Bottle singer - who talked being a mom recently - wore a plunging black dress as she posed for new images to support the brand.
And she took to Instagram with a message: 'Sex is an essential part of our overall wellness, and @hello.playground is here to remind you that EVERY part of your body, not just your hair or your face, deserves to be pampered.'
She will work alongside Playground Co-Founder and CEO, Catherine Magee as well as Co-Founder and Chief Product Officer, Sandy Vukovic.
New gig: Christina Aguilera has a new job. The 42-year-old singer has been named the Co-Founder and Chief Brand Advisor for Playground.
New pals: Aguilera will be working to 'shed the stigma and improve sexual wellness for all through ground-breaking intimacy products,' a press release stated on Tuesday
'Christina has always used her voice to shift the narrative around female sexuality, and in her role with Playground, she will further champion the brand’s mission to create an open dialogue around sexual wellness while keeping the female perspective at the forefront through safe intimacy products intentionally formulated with women in mind,' the press release added.
Playground is a sexual wellness brand creating 'good-for-you pleasure essentials' intentionally designed for women.
'We made Playground for anybody who wants more bliss in the bedroom and a deeper (and easier) connection with their partners,' the company shared.
The brand said the range of 'clean, natural, water-based personal lubricants spark all five senses and multiple erogenous zones.'
It is meant to enhance mood, mind, and libido.
'Intentionally designed for a woman’s unique needs and desires, our proprietary formulas contain innovative biotech formulations and chemistry-enhancing ingredients like Ashwagandha and Black Cohosh,' it was also noted.
Love sesh: The Genie In A Bottle singer took to Instagram with a message: 'Sex is an essential part of our overall wellness, and @hello.playground is here to remind you that EVERY part of your body, not just your hair or your face, deserves to be pampered'
Boss gals: She will work alongside Playground Co-Founder and CEO, Catherine Magee as well as Co-Founder and Chief Product Officer, Sandy Vukovic
'We are founded and formulated by women, for women and we champion all women to think of sex as an essential part of their overall wellness.'
The lubricant includes vitamin E, hydrating hyaluronic acid and bamboo extract to 'mimic your natural lubrication.'
It was noted that Aguilera's favorite lubricant was Date Night.
The star's partner is Matthew Rutler whom she has been with since 2010. Together they have daughter Summer Rain, age eight.
Her love: The star's partner is Matthew Rutler whom she has been with since 2010. Together they have daughter Summer Rain, age eight. Seen on Oscar night
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