
The Rise Of The Relatable Creator: Why Audiences—and The Economy—Are Shifting Toward Influencers With Day Jobs
Blake Newby, Jodie Taylor, Tiffany M. BattleBlake Newby, Jodie Taylor, Tiffany Battle In a content economy once dominated by aspirational lifestyle shots and all-day vlogs, a quiet shift is underway. Today’s audiences aren’t just watching influencers—they’ …